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product development
and users the latest technical so-
lutions covering everything from
sorting, grinding and mixing to
agglomerating and filling. An-
other important topic for exhibi-
tors, reflected in the supporting
programme for POWTECH, is digi-
tal solutions for process control,
automation and in-line measure-
ment.
The foodstuffs industry is clearly
a pioneer in the digital transfor-
mation of the process industry.
Marijke Vreugdenhil, Marketing
Manager at Dutch POWTECH ex-
hibitor KSE Process Technology
B.V., describes the demands that
plant operators currently place
on process control systems: “The
biggest challenge is the ever-
increasing flexibility that plants,
and therefore also the control
systems, are expected to offer.
It’s a consequence of increasing
product individualisation. So, for
example, farmers demand their
own specially formulated feed
mixes, and feed producers re-
spond by flexibly changing their
recipes.
On this basis we can assume that
every farm animal will soon have
its own specially formulated food,
a phenomenon we can already
see in the pet food industry. An-
other hot topic, of course, will be
the need for absolute traceability
(i.e. tracking and tracing) in fu-
ture, from seed through to the fi-
nal meat product.”
SMEs: expect specialisation
and differentiation
Specialisation and differentia-
tion are a particular challenge for
small and medium-sized enter-
prises. Vreugdenhil observes a
lot of consolidation in the market,
and adds that “it will be difficult
for the Davids in the market to
stand up to the Goliaths. Small
and medium-sized enterprises
therefore have to offer a highly
specialised response – whether it
involves the product, the service
or the price.”
Automation for
flexible production
As a response to these constantly
increasing demands for greater
flexibility in production, KSE will
exhibit a solution for the in-house
transportation of raw materials at
POWTECH 2017: the ALFRA Auto-
matic Container Transport. “This
new system is an almost universal-
ly applicable solution to deal with
the demand for maximum flexibil-
ity in production and also ensures
contamination free production,”
says Vreugdenhil. “We will also be
exhibiting an innovative automa-
tion program that includes track-
ing and tracing, a reporting mod-
ule and other functions.”
Trade visitors at POWTECH will get
to experience technologies cover-
ing the entire process chain of feed
and foodstuff production. Includ-
ing KSE, almost 400 of the approxi-
mately 900 exhibitors have a focus
on the food/feed sector. Many of
these companies will provide live
demonstrations of their latest sys-
tems and plant at POWTECH, which
will give potential buyers plenty of
opportunity to inspect them thor-
oughly. Anyone seeking to take their
knowledge of process technology to
a new level should be sure to take
a look at the POWTECH supporting
programme. The expert forum in
exhibition hall 2 will host non-stop
presentations on topics relating to
bulk solids and production.
In the outdoor area, the pro-
gramme will also include moder-
ated live demonstrations showing
the huge amount of energy that a
dust and oxygen explosion can re-
lease, and the options available to
protect against them.
Text & Bild:
NürnbergMesse GmbH
Messezentrum
90471 Nürnberg