5
Ausg.Nr._05/2017
Hannover Messe 2017
D
eutsche Messe Manag-
ing Boardmember Jochen
Köckler:
»
The task now
is to ensure that decision makers
from industry and the energy sec-
tor understand the direct, long-
term benefits that digitalization
can offer them and their organiza-
tions, business models and em-
ployees,
«
he added.
»
Challenging
people to 'think outside the box,'
highlighting all the various ways
in which digitalization can add
value, and opening up new mar-
kets – that's what this year's HAN-
NOVER MESSE is all about, with its
lead theme of Integrated Industry
– Creating Value .
«
The show will
have around 6,500 exhibitors and
feature Poland as its official Part-
ner Country .
Predictive maintenance through
machine learning
Digitalized production processes
generate vast quantities of data
which are then analyzed by various
upstream and downstream sys-
tems. In the not-too-distant future,
manufacturing systems will incor-
porate machine-learning technolo-
gies that analyze this data centrally
and feed the results back to the
production machines in question,
thereby enabling them to learn and
self-optimize. As such, machine
learning is fundamental to predic-
tive maintenance – a highly prom-
ising aspect of Industry 4.0 that will
feature prominently at the upcom-
ing HANNOVER MESSE.
Putting people first
However, despite the ongoing
and rapid spread of digitalization,
people will always be absolutely
critical to success in industry.
Industry 4.0 technologies will
help make factory workers' du-
ties more interesting and varied.
Instead of focusing on repetitive
manual tasks, factory employees
will increasingly be called upon to
solve problems, make decisions,
innovate and drive value-adding
initiatives. But this will not hap-
pen in a vacuum. Manufacturers
need to invest in upskilling and
education measures to prepare
their workforces for Workplace
4.0.
Cobots - the intuitive usability
of a smartphone
Prominence will also be given to
collaborative robots. Today's co-
bots , as they are known, are as
simple to operate as a smartphone.
Moreover, they are self-learning
and connected to the cloud. As time
goes on, they are getting cleverer
and cheaper to buy, making them
a cost-effective gateway to the ben-
efits of Industry 4.0, particularly
for smaller companies. Much like
drones today, cobotswill eventually
develop into amassmarket that will
give rise to a wealth of totally new
business ideas.
Digitalization as a driver of new
business models
Integrated Industry will reach far
beyond the walls of smart facto-
ries. The goods produced by smart
factories will stay connected with
their manufacturers throughout
their service lives, supplying a
constant stream of valuable data.
This data will enable the manu-
facturers to develop additional
web-based services and to pur-
sue new business opportunities
outside the confines of their tra-
ditional industries. At the upcom-
ing HANNOVER MESSE, industrial
subcontractors will demonstrate
how digitalization helps them to
offer innovative and highly cus-
tomized solutions more quickly
than ever before.
»
The biggest
value-adding potential of digitali-
zation lies in the development of
completely new business models
and in the markets these busi-
ness models tap into,
«
explained
Köckler.
»
HANNOVER MESSE is in-
creasingly turning into a platform
for previously unheard-of part-
nerships. For instance, partner-
ships between IT companies and
engineering firms, or between
startups and major corporations.
From radical, highly disruptive
new business ideas to proven 4.0
business models – it will all be
there.
«
Technologies for the energy
transition
Digitalization is also transforming
the energy industry. Without digi-
talization, it will not be possible to
make the switch from today's out-
moded centralized power plants
to modern, highly efficient energy
systems that are based on renew-
ables and distributed generation
structures. Under the "Integrated
Energy" banner at the upcoming
HANNOVER MESSE, the world's
leading providers will highlight
the changes the energy industry
will undergo as well as the indi-
vidual technologies that will play
a critical role in this transforma-
tion.
Poland:
a strong partner in Europe
Innovation and growth - two key ar-
eas in which Poland is set to shine
as the official Partner Country at
HANNOVER MESSE 2017. Together,
they will mount a Partner Country
showcase that will center on the
themes of energy and IT. Köckler:
»
In light of the current geopolitical
situation, Poland's participation
as Partner Country sends an im-
portant signal about the strength
of the European Community.
HANNOVER MESSE turns 60 this
year. Now, more than at any other
time in its history, it is a platform
for free and fair trade - both in Eu-
rope and around the world.
«
Text:
Deutsche Messe
Messegelände
D-30521 Hannover
HANNOVER MESSE 2017:
Adding value with Industry 4.0
SINCE 1893
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