Ausg.Nr._01/2024 7 Place-to-be Whether lightning-fast iced cocktails, fishfree tuna or recycled workwear made in Europe: INTERNORGA presents and promotes talent, creative ideas and innovations as a platform. With the Newcomers Area and the AI CENTER, start-ups will once again have the opportunity to present their products to the entire out-ofhome market and make important contacts from 8 to 12 March 2024 in Hamburg. Companies such as kukki and Wunderfish report on how they have benefited from this step and why INTERNORGA is a must-attend event for start-ups. INTERNORGA as a center for innovative trends and networking All beginnings are difficult if you want to make a name for yourself and gain a foothold in the diverse and lively out-of-home market. Nevertheless, creative minds are constantly developing new and innovative products and catering concepts - all united by the desire and the challenge of establishing themselves in the long term and seeing their own business grow. INTERNORGA offers start-ups, new and future founders and industry newbies the ideal platform for this. The diverse program invites all newcomers to present, discover and network. The best ideas and talents can also receive support for their careers at the popular awards, such as the German Gastro Founder Award, the Next Chef Award and the INTERNORGA Future Award. The Newcomers Area at INTERNORGA in particular has established itself as an important starting point for a varied selection of promising companies. The limited exhibition spaces have enjoyed great popularity for twelve years. The Newcomers Area at INTERNORGA repeatedly plays a decisive role in the success stories of exhibitors. Recipe for success for networking and lead generation The company kukki exhibited in the Newcomers Area for the first time in 2017 and is still benefiting from its participation today: "We can only advise every company to exhibit there. For us, this exhibition area was THE springboard par excellence, because all wholesalers and buyers come by there. In five days at INTERNORGA, we reach all important customers in the shortest possible time and are already looking forward to the trade fair in 2024," says Andreas Romanowski, CO-Founder / Head of Sales + Marketing at kukki GmbH. Sarah Decoine, Business Development at BettaF!sh, who has been an exhibitor in the Newcomers area for the past two years, also emphasized the networking and the presence of important contacts from the industry: "INTERNORGA did not disappoint us! Not only were we able to generate several new leads, but also meet up with old friends again." In addition to the many new products and product innovations in the Newcomers Area, INTERNORGA 2024 also offers a stage for AI start-ups. The topic of artificial intelligence is and will remain on everyone's lips and will have its own platform at INTERNORGA with the AI CENTER. The focus here is on solutions that use artificial intelligence to make businesses more innovative, better, more cost-effective and more efficient. To get in touch outside of the trade fair stand, INTERNORGA offers insights into the world of food and beverages with the Open Stage and the platform Whatthe Food! - by foodlab will provide insights into the industry with valuable insights and tips. There will also be plenty of networking opportunities: All trade fair visitors are warmly welcome to the OFF THERECORD afterwork lounge. Here, with good music and drinks, you are guaranteed the opportunity to make contact with the right people. Text & Bild: Hamburg Messe &Congress GmbH Messeplatz 1 D-20357 Hamburg A springboard for success and innovation diversity: INTERNORGA 2024 as a place-to-be for start-ups 8. – 12. März 2024 | Halle A4, Stand 304 SCHWEIZER QUALITÄT IN JEDER TASSE
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